棋牌金

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              1. 名课堂-企业管理培训网

                联系方式

                联系电话:027-5111 9925 , 027-5111 9926

                值班手机:

                Email:

                您所在的位置:名课堂>>内训课程>>销售培训

                渠道开发与经销商管理研修班

                【课程编号】:NX05463

                【课程名称】:

                渠道开发与经销商管理研修班

                【课件下载】:点击下载课程纲要Word版

                【所属类别】:销售培训

                【培训课时】:2天共14小时

                【课程关键字】:渠道开发培训,经销商管理培训

                我要预订

                咨询电话:027-5111 9925 , 027-5111 9926手机:邮箱:

                课程目标:

                1、XIAOSHOUJINGLIBIXURENQINGZISHENDEJIAOSE、ZHIYEDAODEYUYINGXIAOSHIMING

                棋牌金2、PEIYANGYINGXIAOCHUANGXINDESIWEI,ZHANGWOSHICHANGKAIFADEGUIHUA、LIUCHENGYUGUANLITAOLU

                3、掌握经销商选择、培训、激励、协调、评估方法,提升经销商积极性与忠诚度

                4、MOZHUNJINGXIAOSHANG“MINGMAI”,LINGHUIJINGXIAOSHANGSHENGYIYINGLIMOSHI,QUEBAOQUYUSHICHANGXIAOLIANGCHIXUZENGZHANG

                5、JIEPOU6GEPINPAICHENGBAIDEANLI,ZHANGWO10TAOXIANJINYINGXIAOGUANLIGONGJU,HEZHISHAO12GESHICAOFANGFA

                6、ZHAODAOJIEJUESHIJISHICHANGWENTIDEYAOFANG,XUEXIYITAOSHIHEZIJIQIYEDEQUDAOYINGXIAOTIXI

                授课对象:

                总经理、营销副总、销售经理、渠道经理、市场经理以及有潜质的销售人员

                培训形式:

                CAIYONGSHIJIE500QIANGZUZHICHENGZHANGDEMIMIHEXINWUQI:XINGDONGXUEXIFA。LINIAN+FANGFA+GONGJU,XIAOZUHUDONG、ANLIFENXI、JIAOSEYANLIAN、YOUXIFENXIANG

                课程大纲:

                第一单元:区域市场的规划(区域市场管理地图)

                YI、NIZAISHICHANGKAIFASHANGYOUYIXIASANDANANTIMA?

                NANTIZHIYI:SHICHANGKAIFALVBUCHENGGONG

                棋牌金NANTIZHIER:KAIFACHENGGONGMEIYOUXIAOLIANG

                NANTIZHISAN:YOUXIAOLIANGQUEMEIYOULIRUN

                棋牌金GUONEI80%DEERSANXIANPINPAIDOUCUNZAIYISHANGNANTI,DANBUZHIDAOSHIBAIDEKPIYINSUZAINALI?

                ER、ERSANXIANPINPAIQIYELAOZONGDEKUNHUOYUMIMANG:

                1、XINCHANPINRUHEKUAISUDARUCHENGSHUDEMUBIAOSHICHANG?

                2、MIANDUITONGJIETONGZHIHUADEPINPAI,RUHEZAIJINGZHENGZHONGKUAISUTUWEI?

                棋牌金3、RUHEZHIDINGSHIHEWODEQUDAOZHANLVE?MIANXIANGJUBUSHICHANGHAISHIMIANXIANGQUANGUO?DUJIADAILIHAISHIDUOJIADAILI?

                SAN、QUYUSHICHANGSWOTFENXIYUGUIHUA

                1、XUEHUISWOTFENXI

                2、ZHIDINGQUYUSHICHANGYINGXIAOMUBIAOYUJIHUA

                3、YONG“LIUZHAOZUHEQUAN”KUAISUDAKAINIDESHICHANG

                SI、QUYUSHICHANGKAIFAYUGUANLIDE“QINLONG”BABUFA

                WU、RUHEZHIDINGYIFENYOUJINGZHENGLIDE《QUYUSHICHANGZUOZHANFANGAN》?

                棋牌金ANLIFENXI:××DIANQIZHIYONGYINIANSHIJIANZAIWUHANSHICHANGYOUSHIMINGZHIWAISHARUPINPAIQIANSAN,KANKANTAMENDE《QUYUZUOZHANFANGAN》

                第二单元:优质经销商的选择

                棋牌金YI、YOUZHIJINGXIAOSHANGDEZHANLVEYIYI

                YILIUDEJINGXIAOSHANG+ERLIUDECHANPIN=YILIUDESHICHANG

                棋牌金ER、YOUZHIJINGXIAOSHANGXUANZEWUBUZHOU:

                DIYIBU:MINGQUEGONGSIXIAOSHOUZHENGCE

                棋牌金DIERBU:DIAOCHAQUYUSHICHANGTEZHENG

                棋牌金DISANBU:ZOUFANGGOUTONGZHUNJINGXIAOSHANG

                DISIBU:ZHENXUANDEGUANJIANYAOSU

                棋牌金1、YOUZHIJINGXIAOSHANGDEWUDABIAOZHUN

                2、XUEHUI《JINGXIAOSHANGSHAIXUANGONGJU》

                DIWUBU:TANPANQIANYUEJINGXIAOSHANG

                棋牌金SAN、QIYEBUTONGFAZHANJIEDUAN、BUTONGSHICHANGDUIJINGXIAOSHANGDEBUTONGYAOQIU

                棋牌金ANLIFENXI:××PINPAIWEIYUCHENGGONGDARUKSHIBINGQIEXIAOLIANGYUEYUEPIAOHONGDEYOUXIUJINGXIAOSHANGXUANZEZHILU。

                第三单元:批量生产优质经销商

                YI、NIDEZHAOSHANGFANGSHILUOHOULEMA?

                棋牌金ER、RUHEJINXINGDICHENGBENDEZHAOSHANGHUIYICEHUA?

                棋牌金SAN、CHENGGONGWANCHENGYICHANGPINPAIZHAOSHANGHUODONGYAOZHUYISIGEGUANJIANDIAN

                棋牌金ANLIFENXI:××PINPAIFANGBIANMIANBSHIZHONGQIUJIEZHIJICHENGGONGZHAOSHANGHUODONGJISHI

                第四单元:吸引经销商合作的五套谈判动作

                棋牌金YI、“YITAOSILU”CHUFA

                棋牌金1、YUYOUZHIJINGXIAOSHANG“LIANAI”SIBUQU

                2、“ZHIYOUXIONGSHICAINENGCHIDAOYENIU”

                3、“SHANGDUIJIAOZIJIADUILANG”

                ER、“LIANGXIANGTEZHI”WUZHUANG

                1、XIAOSHOURENYUANLIANGGETEZHI:ZIXINXIN/CELVEXIN

                2、KONGBAISHICHANGYUCHENGSHUSHICHANGDUIKAITUOZHEDEBUTONGJINENGYAOQIU

                3、SHANYONGSIZHONGXIAOSHOURENYUANLEIXING:TUONIAOXING/YUTUXING/XIONGSHIXING/YELANGXING

                SAN、“SANDAOFANGXIAN”GONGGUAN

                RENYURENDAJIAODAODOUZANGYOUSANDAOFANGXIAN,YICIWEI:

                1、QINGGANFANGXIAN—RUHEJIANLIXINRENGAN?

                2、LUOJIFANGXIAN—RUHEJIANLILIYIGAN?

                棋牌金3、LUNLIFANGXIAN—RUHEJIANLIPINDEGAN?

                SI、“SIDAWENTI”CUCHENG

                1、SIDAWENTI:

                WENTI1:“NIMENDEJIAGETAIGAO,MAIBUDONG”

                棋牌金WENTI2:“NIMENDECHANPINDANDIAO,MEIJINGZHENGLI”

                WENTI3:“NIMENDEZHENGCEZHICHIMEIRENJIADEHAO”

                WENTI4:“NIMENDEPINPAIZAIZHEILIMEIYOUZHIMINGDU”

                棋牌金2、YINGDUICELVE:YIGEYES/ERZHANGROIBIAO/SANJUMAIDUANGULVDEHUASHU

                WU、“WUMIANJINGZI”FANZHAO

                1、NALAI“WUMIANJINGZI”?

                2、FANGDAKANZIJISHOUZHONGDEXIAOSHOUZHENGCEYOUSHI

                棋牌金3、YINDAOJINGXIAOSHANGZHIDINGZHENDUILINGSHOUZHONGDUANDEYOUXIGUIZE

                4、BUTONGSHICHANG,BUTONGJINGZHENGTAISHITIAOJIANXIADEBUTONGXIAOSHOUZHENGCECHAYI

                棋牌金ANLIFENXI:××PINPAIFUSHIZHUGONGHANGZHOUSHICHANGHAISHIZHUGONGZHEJIANGSHICHANGDEBUTONGDAILISHANGXIAOSHOUZHENGCEZHIDINGZHIZHENG

                第五单元:有效管控经销商的五大系统

                YI、JINGXIAOSHANGYOUXIAOGUANLIWUDAXITONG:

                ①XUANZE

                ②PEIYU

                ③JILI

                ④XIEDIAO

                ⑤PINGGU

                棋牌金ER、JINGXIAOSHANGDEPEIXUNYUFUDAO

                棋牌金1、“JIAOJINGXIAOSHANGXIAOSHOU”DESHIDAIDAOLAILE!

                2、RUHECHENGWEIJINGXIAOSHANGSHENGYIFAZHANDETIEXINHUOBAN?

                棋牌金3、YONGPEIXUNQUDAIHEJIU:PEIXUNCHUANBOPINPAI、PEIXUNTISHENGJINENG、PEIXUNCHUANGZAOZHONGCHENG

                棋牌金SAN、JILIJINGXIAOSHANGDEJIJIXING

                1、MINGBAIJINGXIAOSHANGGENDINGNIDESANTIAOJIAN:

                2、JINGXIAOSHANGJIJIXINGJILIDELIUGECELVE

                棋牌金3、“LAOYOUTIAO”、“EYUXING”JINGXIAOSHANGDESANDA“SIXUE”JIYOUXIAOGUANKONGDEWUDAFABAO

                ANLIFENXI:WANGLAOBANGENMOUTULIAOCHANGJIATONGGANGONGKUHEZUOLIUNIAN,YOUFANGYOUCHEFALECAI,KERUJINCHANGCHANGSHIZIDAKAIKOU,NANPEIHE?

                棋牌金SI、ZUOHAOJINGXIAOSHANGDEDONGTAIPINGGU

                1、BUPINGGUJIUMEIYOUQUDAOCHIXUZENGZHANG

                2、ZHAOBANDAQIYEDEKPIZHIBIAOHAICANREN

                棋牌金3、SHISHIJINGXIAOSHANGNIAN/JIKAOHEYUPINGGUGUANLI

                4、JINGCHANGYAOQUCHAKANDIANMIANCHENLIEYUKUCUNZHUANGKUANG

                5、YONGPDCAFAYU5W1HGONGJUGAISHANQUDAOZHONGDECHANGJIANWENTI

                WU、SHENZHONGDIAOZHENGNIDEJINGXIAOSHANG

                棋牌金1、BUYAOBA“KAN”ZIGUAZAIZUIBIAN

                2、JINGXIAOSHANGTAOTAIGOUTONGYUDIAOZHENGDESANGE“MIJI”

                棋牌金4、JIZHUGUXUN:“ZUORENLIUYIXIAN,RIHOUHAOXIANGJIAN”

                棋牌金ANLIFENXI:HANGZHOU××DAJINGXIAOSHANGBUMANPINPAICHANGJIABANSHICHURENYUANDIAOZHENG,LINGPINPAICHANGJIASUNSHIYIQIANWAN

                第六单元:帮助经销商提升终端销量

                YI、BANGZHUDAILISHANGTUOZHANFENXIAOWANGLUO

                棋牌金ER、YIDINGYAOLEJIEBUTONGJINGXIAOSHANGDEYINGLIMOSHI

                ①YINGLIMOSHI=XIAOSHOUFANGSHI+ZUZHIGOUCHENG+CHIXUCHUANGXIN

                ②如何帮助代理商/加盟商找到适合自己的门店赢利模式?

                ANLIFENXI:××ZHUMINGHUAZHUANGPINLIANSUOPINPAIBANGZHUJIAMENGSHANGCHENGWEIJINGYINGGAOSHOUDE“SHANGSHANGLIANMENGJIHUA”

                SAN、KUAISUTISHENGJINGXIAOSHANGZHONGDUANXIAOLIANGDE“WUDAFABAO”:

                ①PINPAITUIGUANG

                ②FENWEIYINGZAO

                ③XIAOSHOUFUWU

                ④YINXINGQUDAO

                促销策划

                ANLIFENXI:BEIJING××DIANDONGCHEPINPAIBAOJISHICHANGBANGZHUDAILISHANGXIAOLIANGTISHENG8BEIDEMIMI

                棋牌金SI、DAKEHUTUANGOUKAIFAYUGUANLICELVE:

                1、DAKEHUKAIFALIUBUQU

                2、“NEIBUJUNSHI”FAGAODINGKEHUJUECELIAN

                ANLIFENXI:××DIANQIPINPAIHSHENGRENMINYIYUANERQIGONGCHENGXIANGMUGONGGUANFEIHUALEHAOJIWAN,KEHUQUECHICHIBUDINGPAI,ZENMEBAN?

                第七单元:现场研讨与问答

                汪老师

                名课堂著名渠道经销商管理专家

                棋牌金ZHONGGUOJIAJUJINGXIAOSHANGPEIXUNSHIDAMINGSHI

                棋牌金XIANRENSHENZHENLVDEJIANCAIGONGSIZONGJINGLI

                XIANRENXIANGNANLINJIAJUZONGGUWEN、NANLINGENUOJIAJUDONGSHI

                CENGRENYASHILITULIAOGUANGDONGQUZONGJINGXIAO

                棋牌金YINGGUOGUOJIGUANLIXIEHUIZHONGGUOGUANLIZHONGXINZONGJINGLI

                棋牌金ZHIZHUWANGSHIBASHENGXUNHUIQIUJIXINKUANDINGHUOHUIZHIDINGLAOSHI;KADILEEYUQUANGUOXINKUANDINGHUOHUIZHIDINGLAOSHI;GUOJIZHIYEXUNLIANXIEHUIRENZHENGPEIXUNSHI;BEIJINGDAXUE、WUHANDAXUEJINGGUANXUEYUAN、SHANGHAIJIAOTONGDAXUE、YUNNANDAXUEKEZUODAOSHI;2004NIANQISHICONGYINGGUOGUOJIGUANLIXIEHUIXU。ANDONGNIJIAOSHOU、MEIGUOXINGDONGXUEXIXUEYUANXUEXIXINGZUZHIZHIFUMAIKE。MAGUAJIAOSHOUYANXIXINGDONGXUEXI,SHIGUONEIJIAOZAOJIECHUHEYINGYONGSHIJIANXINGDONGXUEXIDEZHUANJIAZHIYI。

                CHENGGONGANLI:

                2007WANGXUEMINGLAOSHIWEIZHIZHUWANGPIXIEQUANGUO18SHENGXINCHANPINDINGHUOHUIZUOCEHUA、FUDAOYIJIPEIXUN,XIANCHANGDINGHUOLIANGCHAOYUEQUNIANZONGLIANGDE30%;

                2011NIANWANGXUEMINGLAOSHIZAIDONGGUANWEITONGZHOUHUAGONG(PTTRUNHUAYOU)ZUODINGHUOHUICEHUAYUFUDAO;XIANCHANGWEISHUBAIMINGJINGXIAOSHANGPEIXUN《HEZUOGONGYING,PINPAIWEIWANG》DEPEIXUN,XIANHOUYONGYUEDINGHUOCHAOQIANWAN;

                2011NIAN5YUEWANGXUEMINGLAOSHIWEIKADILEEYUNANXIEQIUJIDINGHUOHUICEHUAYUPEIXUN《JINGXIAOSHANGJINGYINGZHIDAO》KECHENG,DEDAOLEKADILEEYUNANXIEGAOCENGDEGAODURENKE,BEIKADILEEYUQUANGUOXINKUANDINGHUOHUIZHIDINGLAOSHI;

                2012NIANWANGXUEMINGLAOSHIZAISUZHOUWEIAOSHENJIAJUZUODINGHUOHUICEHUAYUPEIXUN、FUDAO,XIANCHANGDINGHUOCHAOGUOLISHI,ZAISUZHOUJIAJUYEZAOCHENGBUXIAODEHONGDONG!

                ZHIYEJINGLI:

                汪学明老师曾是苏州立邦雅士利涂料有限公司广东地区总代理,鼎盛时期在广东地区拥有17家分店。原拓普理德营销副总、英国国际管理协会中国管理中心总经理、康辉旅行社培训总监等;汪学明老师从企业基层干起,经历普通渠道销售人员棋牌金、大区经理、营销总监、总经理的营销管理磨砺,从销售员到总经理,从管理到培训,从执行到决策,十余年的职场、市场、商场的摸爬滚打经验。现今是成都市香楠林家具有限公司企业管理顾问、东莞市楠林格诺家具有限公司创建合伙人,深圳市绿的建材有限公司总经理。

                KECHENGTEDIAN:

                ZHONGGUOJIAOZAOYINGYONGJIYANJIUXINGDONGXUEXIDE(ActionLearning)ZHUANJIAZHIYI,DIYIWEIJIANGDITULINIANRONGRUDAOQIYEJINGYANHEGUANLIZHIZHONGDEDAOSHI,JIANGQIYEDEJINGYINGHEGUANLIDITUHUA,LITIHUA、KESHIHUA、GONGJUHUA、SIWEIKUANGUANG,MAILUOQINGXI、GUANZHUQUANJU、ZONGHENGQIJIAN、JUJIAOZHONGDIAN、GONGKENANDIAN,JIAQIANGHETISHENGQIYEJINGYINGYUGUANLIDEGUANJIANDIAN,WEIQIYETIGONGJINGYINGGUANLIJISHUHEGONGJU,YOUWEIQIYERONGJINJINGYINGGUANLIZHISIXIANG,TOUGUOXUNLIAN、YANTAO、TIYAN、XINGDONGJIHUADENGSHOUKEXITONG,WUXINGZHIZHONGZEWEIQIYEZHIRULEXINSIWEIHEXUEXIDEGONGJU。

                棋牌金WANGXUEMINGLAOSHIDUONIANDEPEIXUNSHENGYA,JILEILEFENGFUDEQIYEGUANLISHIZHANGUWENJINGYAN,KEWEIHOUJIBOFA,SHOUKEFANGSHIXINYINGDUTE,ZHONGSHIYUXUEYUANJIANDEHUDONG、JIAOLIULAIQIFAXUEYUAN,SHIXUEYUANZAISHIJUE、TINGJUE、CHUJUESHANGXINGCHENGDUOFANGWEIDEGANSHOU,CONGERSHIZHICHANSHENGTIYAN。BINGJIANGLILUNYUSHIZHAN、RENZHIYUSHIJIANXIANGJIEHE,ZHONGSHIJIFAXUEYUANSIWEINEIZAISHIJIAO,QIDITUANDUILINGXINGJIGANWUZHIHUI,YINYONGSHIJIE500QIANGQIYETUICHONGDEXINGDONGXUEXIFA[AL(XINGDONGXUEXI)=P(XITONGHUAZHISHI)+Q(TICHUWENTIDEDONGCHALI),QIRONGHUIZHONGXI、BOQUZHONGZHANG。YUJIAOYULE、YUJIAOYUXINGDESHOUKEFENGGE!SHENSHOUKEHUDEHUANYINGHEHAOPING。

                WANGXUEMINGLAOSHISHIYIWEIZUOJINGXIAOSHANG、JIANGJINGXIAOSHANG、YANJIUJINGXIAOSHANGDEREN,SHIZHANYULILUNXIANGJIEHE,JUYOUGAOLILUNSHIZHANPAIZHUANJIA!KEYIGENJUQIYEHEJINGXIAOSHANGDEXUYAO,XIANCHANGKEYI“DIANCAISHI”SHANGKE,KEYIGENJUJINGXIAOSHANGDEXUQIU、ZHUANGTAIHEKOUWEI,DIANSHENMEKEYIJIANGSHENME,XIANCHANGZUHEBIANHUANKECHENGBEISHOUQIYEHEJINGXIAOSHANGDEZHUICHONGHEXIAI!KECHENG:SHIZHANSHICAOSHIYONG。

                SHANZHANGKECHENG:

                《如何开好招商会与订货会》、《订货会经销商大会》、《实干创未来厂商共赢训练营》、《渠道开发与经销商管理研修班》、《经销商经营之道》、《渠道战略营销》、《卓越的经销商管理》、《代理商选择与管理》、《“夫妻店”如何公司化运营》、《决战商超—商超渠道营销管理》、《迈向卓越巅峰的品牌招商一体化解决方案》、《终端运营管理》、《终端促销策划与市场营销战略》。

                PEIXUNJIFUDAOGUODEQIYE:

                500QIANGQIYE:MENGNIUJITUAN、FUSHIKANGJITUAN、DONGZHIJITUAN、HUARUNJITUAN、LIANXIANGJITUAN、QINGDAOPIJIU、JIULONGZHIYE、BIYADI、ZHONGGUOZHAOSHANGYINXING、ZHONGGUOYINXING、ZHONGGUONONGYEYINXING、ZHONGGUODIANXIN、ZHONGGUOYIDONG、ZHONGGUOLIANTONG、ZHONGGUOYOUZHENG、XINGBAKE、MAIDANGLAODENG

                棋牌金XIEFUYE:LIANGZISHIZHUANG、HAOYANGFUSHI、BAISIDUNFUSHI、KAERDANDUNFUZHUANG、JIABEIYIFEIFUSHI、DAMEIYINGHUAFUSHI、ZUOSEFUSHI、EYUXUNANZHUANG、MINGYIFUSHI、JIANSHANGNANZHUANG、KADILEEYUNANXIE、ZHIZHUWANGPIXIE(QUANGUOLUNXUN18CHANG)、MAIGAOXIEYEDENG

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